CUTLER + GROSS
TYPE Retail
CLIENT Cutler + Gross
COMPLETION 2011
PARTNER Fishtnk Design Factory
LOCATIONS Toronto, New York, London
The Cutler and Gross Toronto Flagship store is the first independent retail location of eyewear designers Cutler and Gross. Therefore, it required a space that strongly communicated the brand’s philosophy on design: timelessness and craftsmanship.
The space is designed to focus solely on the eyewear. Millwork and color scheme are kept basic and white to allow the product to absorb all the attention. All eyewear is void of logos to retain its discreet, timeless quality. The same is achieved in the boutique where logo and brand are almost absent.
For more information visit www.cutlerandgross.com



